If you are of the opinion that you only locating leading YouTubers for YouTube influencer marketing, then you are looking only at one side of the coin. There are many factors to consider before you make an opinion on content creators.
Let’s discuss the important factors that can help make an opinion on influencers
1. Followers
There is little doubt that a content creator is known by his followers and that the influencer with the highest number of followers is the best choice. But there are many things to consider before you believe in a number. For example, out of a million followers, there could be more fake followers. And if you are unable to find the real numbers, you could become a victim of fraud.
2. Engagement rate
Every influencer has an engagement rate that shows how the content creator is engaging with his followers. It shows the number of views, shares, comments, and likes generated by the followers. And the engagement rate is as important as the number of followers. A small following with a high engagement rate is much better than a large following with a low engagement rate. And it is only an influencer marketing reporting portal that can give the real numbers.
3. Expertise
An influencer is an expert and his expertise could be in writing reviews, or giving demos. Or he could be a specialist in making FAQ videos. Before you rely on a content creator, you should check his expertise to make sure that his content will be suitable for your business. And it is only after studying the content that you will be able to make an opinion on a content creator.
4. Price
YouTube influencer marketing will cost you a price and it could be an expensive affair if you don’t have the necessary data needed for making an informed decision. A content creator could ask for a high price based on the number of his followers, but you can shift the focus from followers to the rate of engagement.
5. Monitoring
Once you start influencer marketing, you will need to keep an eye on the working and performance of influencers working for your brand. And it isn’t an easy job especially when you are busy with your regular work.
Why don’t you join an influencer marketing reporting portal that can provide real help in controlling your marketing campaigns and budget? The platform will provide the data you need to make informed decisions about content creators.
imai 